OUR Responsibilities
• Marketing Strategy
• Creative Direction
• Print & Digital Campaign
• Social Media Strategy & Campaigns
• Stills & Video Content Production
Subsequently, The Suits developed a national print campaign with a difference. A print campaign you can listen. The interactive print ads gave readers the opportunity to listen to key moments in South Africa’s history: An interview with world-renowned heart surgeon Chris Barnard after he performed the world’s first heart transplant; the live broadcast of South Africa’s winning drop goal in the 1995 Rugby World Cup;
and many more. The ads showcased the pivotal role that RSG played as one of our country’s leading reporters.
The campaign received massive amounts of media attention, was voted No#2 on the Rapport newspaper’s “Top 6 things to know now” list and was also nominated for two prestigious Pendoring awards in the categories: Outdoor Posters and Magazine Print Ads.
